Corum is one of those rare Swiss watch brands that dares to break the rules — and still defines excellence. Known for its bold designs, innovative engineering, and fearless approach to luxury, Corum has carved a niche among collectors who value creativity as much as precision. In this guide, we explore the story behind Corum watches, their groundbreaking collections, and what makes them a standout name in modern Swiss horology.
The Spirit of Corum — Creativity Meets Swiss Mastery
Founded in 1955 in La Chaux-de-Fonds, Switzerland, Corum quickly established itself as a watchmaker willing to defy convention. While many brands emphasized tradition, Corum’s founders — Gaston Ries and René Bannwart — believed true luxury came from daring design and mechanical artistry. The brand’s motto, “Risk is the Reward,” perfectly encapsulates its philosophy: innovation with integrity.
From transparent bridges to nautical inspirations, Corum’s creations embody both elegance and experimentation. Its watches are instantly recognizable — a testament to its commitment to design language that’s anything but ordinary.
A Legacy of Swiss Craftsmanship and Imagination
While rooted in Swiss watchmaking traditions, Corum’s creative direction has always been forward-looking. The brand’s artisans combine mechanical excellence with unconventional aesthetics, resulting in pieces that are both technically sophisticated and visually daring. Every Corum watch is assembled with precision in Switzerland, using high-grade materials, in-house movements, and exquisite hand-finishing.
This balance between innovation and craftsmanship is what has earned Corum a loyal following among collectors, artists, and professionals who see their watches as more than instruments of time — but as wearable expressions of creativity.
The Iconic Corum Collections
Corum’s portfolio is diverse, but a few collections have achieved legendary status for their design and engineering achievements.
- Admiral Collection: Launched in the 1960s, the Admiral range became a symbol of nautical sophistication. The signature 12-sided bezel and colorful nautical flags on the dial pay homage to the maritime world, while automatic and chronograph variants offer both function and flair.
- Golden Bridge Collection: Perhaps Corum’s most celebrated line, the Golden Bridge features a linear movement that runs from 12 to 6 o’clock — a transparent masterpiece of horological architecture. Each bridge movement is hand-assembled and encased in sapphire crystal, making the watch appear as if it’s floating.
- Bubble Collection: Introduced in 2000, the Bubble series brought playful creativity to luxury horology. With oversized domed crystals and daring dials featuring skulls, roulette wheels, and art motifs, it became a pop-culture phenomenon.
- Heritage Collection: A tribute to Corum’s early designs, this line revives classics like the Coin Watch, which uses genuine gold or silver coins as dials — a perfect blend of history and craftsmanship.
- Lab Collection: Dedicated to experimentation, the Lab range combines futuristic materials, skeletonized movements, and contemporary aesthetics that push the limits of watch design.
The Corum Golden Bridge — A Watchmaking Marvel
Few watches have challenged horological norms like the Corum Golden Bridge. Introduced in 1980, this revolutionary timepiece displayed its mechanical heart in full view — with a baguette-shaped movement suspended within a transparent case. Each component, from the hand-finished bridges to the gear train alignment, demonstrates the pinnacle of mechanical precision.
The Golden Bridge isn’t just a watch; it’s an architectural statement. Collectors regard it as one of the most innovative watches ever produced, embodying both Swiss precision and artistic freedom.
The Admiral — Nautical Heritage in Every Detail
As one of Corum’s oldest and most recognizable series, the Admiral symbolizes the brand’s adventurous spirit. Each model captures the essence of ocean racing, featuring bold geometry, colorful flag markers, and exceptional legibility. Available in both mechanical and automatic variants, the Admiral appeals to those who appreciate maritime heritage and modern craftsmanship combined.
The Bubble — Playful, Avant-Garde, and Collectible
The Bubble series redefined what a luxury watch could look like. Its oversized domed crystal, paired with imaginative dials, makes each model an instant conversation starter. The Bubble reflects Corum’s willingness to blend fine watchmaking with pop art — proving that luxury can be both fun and masterful.
Why Collectors Love Corum Watches
Corum attracts a specific kind of collector — those who appreciate originality over convention. Its designs appeal to art lovers, innovators, and professionals who value individuality. Unlike many traditional Swiss brands, Corum embraces creativity without compromising on craftsmanship.
Collectors also admire the brand’s use of rare materials and unique mechanisms. Whether it’s a hand-engraved bridge, sapphire transparency, or limited-edition dials, every Corum tells a story of innovation and identity.
Swiss Movements and Technical Excellence
Behind Corum’s artistic exteriors lies genuine mechanical sophistication. Many models feature in-house calibres developed in collaboration with Swiss movement experts. The Golden Bridge, for example, uses the CO113 manual winding movement — known for its linear architecture and 40-hour power reserve. Automatic models in the Admiral and Heritage lines rely on precise, reliable calibres designed to last generations.
Each movement is hand-finished, tested for accuracy, and assembled under the watchful eyes of Swiss craftsmen — ensuring the brand’s creative edge never overshadows its mechanical integrity.
Corum in Singapore — A Perfect Fit for Bold Professionals
Singapore’s dynamic culture of innovation and appreciation for fine craftsmanship aligns perfectly with Corum’s identity. The brand’s statement-making aesthetics and Swiss reliability make it an ideal choice for professionals seeking distinction. In Singapore’s climate, Corum’s durable materials and water resistance ensure performance without compromising luxury.
How to Choose the Right Corum Watch
- For Innovators: Choose the Golden Bridge for its architectural brilliance and visual appeal.
- For Seafarers: The Admiral delivers nautical elegance with Swiss precision.
- For Art Lovers: The Bubble offers creativity and individuality unmatched in modern horology.
- For Collectors: The Heritage and Lab lines present technical mastery with refined aesthetics.
Alternative Luxury Collections to Explore
If you’re drawn to Corum’s artistry and innovation, you’ll appreciate the Maison Executive Line, designed for professionals who value authority and sophistication.
For timeless, heritage-inspired pieces, explore the Maison Heritage Line, or if you prefer statement-making luxury, the Maison Prestige Line delivers bold, elegant craftsmanship. Meanwhile, the Maison Urban Line offers refined, contemporary designs perfect for everyday wear in Singapore’s city lifestyle.
Care and Maintenance for Your Corum Watch
Like all fine timepieces, Corum watches deserve careful maintenance. Clean them gently with a microfiber cloth, avoid exposing them to extreme temperatures or strong magnetic fields, and service them every 3–5 years. For water-resistant models, periodic gasket checks ensure lasting protection and performance.
Why Corum Deserves a Place in Every Collection
Corum is a celebration of imagination, precision, and identity. Its watches defy trends while honoring the legacy of Swiss craftsmanship. Whether you’re drawn to the transparency of the Golden Bridge, the nautical character of the Admiral, or the creativity of the Bubble, each piece reflects confidence and individuality.
Conclusion — Where Innovation Meets Artistry
Few brands blend technical mastery and artistic daring as beautifully as Corum. In a world where many luxury watches follow convention, Corum continues to push boundaries — proving that true innovation never goes out of style. For collectors, professionals, and enthusiasts alike, a Corum watch is not just a timekeeper — it’s a statement of vision, craftsmanship, and courage.
Independent Retailer Disclaimer
Maison Timepieces is an independent retailer of authentic designer watches. All trademarks, including “Corum,” belong to their respective owners. This article is for educational and descriptive purposes to help customers understand the heritage and craftsmanship behind Swiss luxury timepieces.
